We have added senior hands to the Dubai team: two engineers and a solutions lead.

The Gulf roster has grown faster than we expected, and coordinating every build from Beirut stopped making sense somewhere around the third launch of the quarter. Local engineers mean shorter feedback loops, better fit with regional payment and logistics providers, and fewer surprises at go-live.

Beirut remains the engineering base. Dubai is now a delivery base rather than a satellite.

If you are launching a store in the Emirates this season, we can be at the table with less notice than before.